Entertainment and Arts

This is a Case Study of Jovi and Johnnie walker Cameroon brand ambassador Deal deal  from 5th March 2022 till present ( February 2023).

Jovi is one of Cameroon’s most celebrated rappers. He’s earned legendary status for his impact on the entire music industry from production to bringing up other artists under the New Bell Music label.

Let’s take a look at Jovi before going into the deal

He was born Ndukong Godlove Nfor on October 24th, 1983. Growing up, he always showed his love for entertainment. Despite securing a BA(Hons) in Economics and Business Management, he kept music in his heart. He forged his path under the pseudonym Jovi. As an artist/producer, when he released his debut hit single “Don 4 Kwat” success was unimagined

This placed him as the face of new-day hip-hop. Since he has a rich discography comprising 4 studio albums and 11 EPs executively produces on all projects. ( See a list of all Jovi Albums )

Johnnie Walker is a brand of Scotch whisky produced by Diageo in Scotland. It originated in the Scottish burgh of Kilmarnock in East Ayrshire. The brand was first established by grocer John Walker. It is the most widely distributed brand of blended Scotch whisky in the world, sold in almost every country, with annual sales of the equivalent of over 223.7 million 700 ml bottles in 2016 (156.6 million liters).

Its aim is by 2030 all production of Johnnie Walker whisky will be net-zero carbon and we’ll be using 100% renewable energy across all our direct operations. In addition, they also reward benefit packages, training, and career development opportunities.

Johnnie Walker and Jovi secured a deal on 5th March 2022 worth 65 million cars. Jovi has since been facing Johnnie Walker Black Label in Cameroon alongside Dr. Nkeng Stephens and Syndy Emade. Together there’s been exponential growth in the consumption of the quality brand while pushing its sustainability goal.

With the conversations on social media, Jovi is the most influential ambassador to the brand at the moment with his fanbase (Mbokogang) pushing the Brand

With Jovi as the face, Jovi has planned many projects for 2023 while working with the brand has exposed his art to a new audience such that he is preparing a new album scheduled for this year. Jovi is about quality and style just like Johnnie Walker, a suitable match.