Entertainment and Arts

This is a Case Study of Ko-c and Chill Citron collaboration from November 5th, 2021 to 2022.

On November 5th, 2021 Powerhouse Entertainment boss Ko-c officially signed as a brand ambassador for the drink “CHILL citron Life” in the City of Douala after promoting the brand for some months.

Before signing as Brand Ambassador for Chill citron, Ko-c had released a hit song titled “CHILL” on the trending genre Amapiano whose success attracted the brand “Chill citron” looking for more visibility.

Since 2020 till now, the Chill dance challenge is still one of the best challenges which made dancers and comedians unleash their creativity which produced impactful results for not just the artiste but the participants also as they are the winners of Universal Dance Academy (UDA ) walked him with a cash prize of 1,000,000 frs and other winners shared 5,00,000 frs.

After becoming the brand Ambassador of Chill, Ko-c tinted his hair green ( the official color of Chill control). Fast forward to 2022, Ko-c’s collaboration “Quand J’aurai l’argent” ft Inoss’B which advertised the brand CHILL citron emerged as number 1 on the Top 10 Music Collaboration in Cameroon for 2022 ( number 1 signed a deal, see full list  ).

This is one of the most successful brand ambassador Deals in the last two years in Cameroon.

Know more about Ko-c

Njang Collins professionally known by his stage name as Ko-C and is regarded as Cameroon’s fastest rapper. He was born on November 18th, 1992 in Kumba, Cameroon. He is most known for his distinctive line “Camer’s Fastest Rapper,” and his cocky yet humorous flow distinguishes him but his depth and narrative telling make him approachable to fans.

Ko-C hails from Bafut, North West Cameroon, had his primary schooling at Victory Nursery and Primary School on Mbonge Road in Kumbe before enrolling at GBHS and then CCAST Kumba, where he earned his GCE ‘A’ Level Certificate. In 2014, he enrolled in the Higher Institute of Management Studies (HIMS) in Molyko, Buea, where he graduated with a First Degree in Management.

He began as a songwriter, writing lyrics in the form of messages and mailing them to pals, and by the age of 20, his inspiration had doubled. He released his debut song, named “Town Player.”

After a few successes, he joined forces with reggae/dancehall and rap phenomenon Dready Christ and Tee (Tread Stone), as well as Pee, Bengis, and Bauxi, to form the most inspired and youthful talented group ‘Preach It Movement’ (P.I.M).