Entertainment and Arts

This is a Case Study of Case Study of Mic Monsta and Chivas Regal collaboration in Cameroon.

Mic Monsta is the 237 music present-day hottest rap act. He was born  Molua Alous Mosima on February 6th, 1991. He has stamped his mark with confidence and he keeps growing.

Mic Monsta has three albums(Kwata Diary 2018, Vibes Clinic 2020 and The Stars Are Watching 2022). He has secured many individual and group awards like Hip-hop artist of the year, Best Collabo, and many more. These have made him a bankable music asset with major brands.

In 2022, Mic Monsta went out of Cameroon for the first time with other Chivas brand ambassadors journeyed to Nigeria for a Chivas Meeting which held in Lagos. Fast forward to 2023, Mic Monsta released episode 5 of ‘Random Thoughts’ titled 7AM In Lagos where he shared his experience in Nigeria and other things he witnessed while showcasing the brand Chivas Regal with Pride in the official video.

 Story of Chivas Blended Scotch Whisky

From humble beginnings to the big city, the two brothers’ pioneering and generous spirit inspired the World’s first luxury whisky and beyond. In 19th Century Aberdeen, James Chivas started experimenting with some of the aged whiskies laid out in his grocery store cellar which has turned out to be a top whisky brand worldwide. One of its many aims is to impact financial growth and development. This time it chose the entertainment sector, precisely music. They secured a deal with Mic Monsta on 7th July 2022 unveiling him as A Regal.

It’s Amazing how they brought the new age of the Chivas brand with a group of young energetic artists like Blanche Bailly and Numerica, a new bottle with a new look but the same quality. Despite not revealing the amount of the deal, Mic has been splurging and putting proceeds from the venture by supporting local football team Fako Twitter Football FC. He has also helped the needy affected by the ongoing crises.

The above achievements fall in line with the Chivas brand which is it positively impacts growth and development. Mic Monsta visibly is well on track and he is nowhere without his Regal.