Case-study

Tour CMR Case study! See what we helped them achieve within 2 months.

TOUR CMR is Cameroon’s first bilingual travel guide App Approved and Endorsed by the Minister of State, Minister of Tourism and Leisure as the Official travel guide for Cameroon, and the Official travel guide App for the Total Energies African Cup of Nations 2021. It aims to provide travel lovers with all accurate and essential information about tourist destinations in Cameroon and serve as the first stop planning a tour trip to Cameroon.

In January 2022, Thy launched an online promotion of the platform to increase the number of downloads and get more brand awareness in Cameroon as they were the official Travel Guide App for AFCON 2021. We got in contact with their team and proposed some promotional packages and they were interested.

What did we do for them?

We activated three types of Promotions for them for both social media and our website.

– Kimbi blog prediction ( Sponsored )

We always put up a prediction post every day that there’s a football match and we do receive a massive number of comments on our website and social media through that. Promoting Tour CMR through this package, we modified the name of the category to “Kimbi blog prediction Sponsored by Tour CMR” secondly, we changed the commenting format in other to increase downloads, they created a commentary portal and directed all our followers to the portal ( that is, they had to download the app and then comment to win the money).

2) Top-Post banner.

We placed their banner on our website at the top of every post and the end of every post as well, making it more visible and also for people to remember they saw Corona.

3) Social Media Promotion.

For the social media, we understand Cameroonians like Kongossa so we used that to our advantage as we will link the App & Play store and the downloads.

This is one of the most successful campaigns we did in January and February 2022. Within this period, the application experienced an increase of over 70% in new downloads leaving from 2,000 + downloads to 6,000+ downloads in just 2 months.

Below is Sum of all the number calculated from our insights and analytics 😁😁😁

 

Thank you for reading , it is also important to note that they had a few other promoters who worked with them but the stats above are solely from Kimbi blog🙏